Change Your Cookie Choices
You can inspect or modify your consent status at any time.
1. What Are Cookies?
Cookies are small text files downloaded to your device (computer, tablet, or smartphone) when you access a website. They allow the website to recognise your device, store language preferences, and ensure seamless navigation between pages.
Under UK PECR and UK GDPR, non-essential cookies (such as analytics and marketing trackers) may only be deployed if you provide free, informed, and unambiguous consent prior to their placement.
2. How We Implement Google Consent Mode v2
Our clinic website deploys Google Consent Mode v2. By default, all analytical storage, advertising storage, user data, and ad personalisation signals are initialized to a denied status prior to user interaction.
Unless you affirmatively click “Accept All Cookies” or enable specific categories via our preference centre, no non-essential tracking cookies are created or transmitted.
3. Cookies Used on This Website
The table below details every cookie category, provider, technical purpose, and lifespan:
| Cookie Name | Provider | Category | Purpose | Lifespan |
|---|---|---|---|---|
| yhf_cookie_consent_v1 | yourhealthfirst.uk | Necessary | Stores patient cookie consent preferences across sessions. | 12 months |
| NEXT_LOCALE | yourhealthfirst.uk | Necessary | Preserves your selected language (English, Arabic, Spanish, French, Russian). | Session / 12 mo |
| _ga | Google LLC | Analytics | Calculates visitor, session and campaign data for site analytics reports. Only set with consent. | 2 years |
| _ga_* | Google LLC | Analytics | Used by Google Analytics to persist session state. Only set with consent. | 2 years |
| _gcl_au | Google AdSense / Ads | Marketing | Used to measure advertising conversion efficiency. Only set with explicit marketing consent. | 90 days |
4. Managing Cookies in Your Web Browser
In addition to our on-site cookie controls, most web browsers allow you to manage or block cookies through browser settings. For guidance, please refer to your browser documentation:
5. Questions & Enquiries
If you have questions regarding this Cookie Policy or our data protection practices, please contact our clinical team at:
YourHealthFirst Clinic — 2 Wimpole Street, London W1G 0EB
Email: info@yourhealthfirst.uk
Telephone: 0207 225 3582








